The initial reaction to opening up the box and looking at the cards is that it plays like Gloom. The game uses four player templates and then transparent cards that you overlay the template to dress up your avatar in renaissance garb. First person to get their outfit completed wins.
To get your costumes, you have to do things to earn money. This is where it deviates from your traditional games in that YOU actually have to DO THINGS to earn tokens to spend on costumes. For example, just pulling a random card out of the deck, is a Strong Man Contest in which you arm wrestle another player for three coins. Another one challenges a player to raise one eyebrow, if they can, they get a coin, if not, their bottom costume is moved to the top (costumes can potentially cover each other up preventing bonuses).
Some of these are really fun. I enjoyed the archery contest where you place the card on the ground 10 feet away and throw coins at it, whoever is closest wins them all. Some of these are really stupid, forcing players to squawk and strut around like a chicken might (heavy emphasis on might) sound like fun at first, but will quickly get old.
This is where the game really has its problem. It desperately wants to be a party game or an ice breaker with its interactivity and ridiculous stunts , but it only provides enough cards for 4 players, and even then, you'll be going through them very quickly. Four player games in this household are meant for when we can only get a couple people over on a night, and I'd hate to show up to a party and say that only a few other people can play, when I could bring something like Apples to Apples and have the whole group play. If this would have been a 6 - 8 player game and had twice as many tasks to complete, it could have hit cult party status easily.
To pick it up or not to pick it up, that is the question. My advice would be to hold off and see if they put out an expansion to it to add more players. If that happens, this is going to be a great party game full of laughter, epic feats, and tales of merriment.
